Culture and Luxury Strategy in Hospitality Marketing.

Culture and Luxury Strategy in Hospitality Marketing.

Hospitality marketing is marketing efforts directed towards the increase of revenue in the hospitality industry. In hotel, what hotel has such as services ( securities, services, housekeeping, food & beverage), structure of hotel (design of interior or exterior), area (beach, mountain, river), or a part of chain of hotels that are important because customer can know what they will get when they come to any hotels in their travel.

Japan is a land of cherry blossom and shogun. Japan's culture is very old and use ethic likes a standard of life. There are a lot of areas of Japan still keep old tradition or culture, such as kimono, tea ceremony (chadao), samurai idea, art of flower arrangement (Ikebana), with many old structures still exist in the land, such as citadel Himeji, Osaka.

The hotelier established Nishiyama Onsen Keiunkan in Japan's Yamanashi prefecture in 705A.D and it's stayed in his family for an astounding 52 generations - making the traditional in 1,311 years old. So, it's no surprise then that the landmark holds the Guinness World Record for the world's oldest hotel.

Culture design:

 View the grand sight of Japan's greatest sacred mountain, Mt. Fuji, while you make your way to the world's longest-standing inn- Keiunkan

Keiunkan has a simple design but very chic. It does not use many decorations that use of Zen decor. The design make people to go to their self with a deep relax and a stillness of the soul by open space with a lot of windows was made by wood and papers, hot springs.

Observatory outdoor bath, Boukei springs

Observatory bath, Hikou springs

Observatory bath, Sekifu springs

Traditional food

The highest quality of ingredients (A5-rank, Koshu beef) in season and is prepared with the utmost care by the chef, and served with prized dinnerware. Warm dishes will be served warm while cold dishes will be served cold one by one. 

Royal Rooms and Perfect Service 

Services
For thousands of years, the hotel got an important experience for an excellent service that the customer is king. Hotel are trying a high service with all perfect that make customers to get to relax. The feels like home.

Rooms

"Most guest rooms have a spacious twelve-tatami mat area with cozy Japanese decorations. The furnishings are of traditional Japanese tastes, bringing pleasantry to one's heart. Suite rooms are of utmost luxury with their calming designs. Outside are the mountains of Kai resembling shan shui paintings, and the beautiful view of the Hayakawa and Yukawa ravines can be seen out of any window" - Keiunkan.

Ikebana with Nishiyama Onsen Keiunkan, this is a famous tradition of Japan. When visitor came to Nishiyama, they can enjoy the art of follower by Ikebana that make people feel meditation (zen).

Keiunkan is a most hotel in the world and an example about good service of hospitality. Every year, a lot of people want to come to Japan and enjoy at Keiunkan.
Videos:

Do you think culture of a nation in hospitality is necessary with in 21st century then people need something that likes more power, automatic and modern?
Why this hotel still exist  over 1000 years?
What people need when customer come to  Nishiyama Onsen Keiunkan?

Note:
http://www.keiunkan.co.jp/en/
http://www.dailymail.co.uk/travel/travel_news/article-3458259/Now-S-family-heirloom-Inside-world-s-oldest-hotel-s-passed-52-generations-1-311-year-history-s-attracting-guests-thanks-natural-hot-springs.html